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Info
Chelsea Werner-Jatzke

Corporate
  1. Starbucks    Global Concepts Editor & Copywriter
  2. Nike    BRS Program & Content Manager
  3. Nike    Design Annual Senior Editor
  4. Amazon    Kindle Books Machine Learning Editor
  5. Nintendo    Localization Writer

Culture
  1. Seattle Art Museum    Associate Director Digital Marketing
  2. Seattle Art Museum    Web Content Manager
  3. Northwest Film Forum    Film Festival Director
  4. Frye Art Museum    Communications Associate
  5. Seattle Central Community College    Creative Writing Instructor

Media/Publishing
  1. Conium Review    Editorial Director
  2. Pacifica Literary Review    Managing Fiction Editor
  3. Pitkin Review    Editor-in-Chief
  4. Performer Magazine    Music Editor
  5. The Brooklyn Rail    Editorial Assistant

Community
  1. Cadence Video Poetry    Co-Director & Instructor
  2. UNESCO    Seattle City of Literature Board Member
  3. Till Writers    Executive Director
  4. Lit Crawl Seattle    Board Member

Portfolio
  1. Writing Samples
  2. Video Samples

    3. Chelsea Werner-Jatzke
     Info
        Very professional professional
Mark


Culture
    1. Seattle Art Museum
Associate Director Digital Marketing
The Seattle Art Museum is the largest fine art museum in the Pacific Northwest dedicated to connecting art to life. While there, I wore many hats and led digital marketing through multiple milestone campaigns and exhibitions.

Creative content strategist, key narrative driver, copywriter and editer, video producer, social media manager, and project and people manager. Lead on content roadmap for email, website, advertising, and agency management. Responsible for paid, owned, and earned channels. Defined KPIs, evaluated market position, and tracked analytics reporting.


Web Content
Figuring History: Robert Colescott, Kerry James Marshall, Mickalene Thomas
Peacock in the Desert: The Royal Arts of Jodhpur, India
Andrew Wyeth: In Retrospect

Social CampaignsImogen Cunningham: A Retrospective — SAM Photo Club Instagram influencer campaignMonet at Étretat — Campaign concept & copy
Stay Home with SAM — Pandemic digital strategy, adapted for Instagram

Video StrategyFlesh & Blood: Italian Masterpieces from the Capodimonte Museum — Community voice conceptDouble Exposure: Edward S. Curtis, Marianne Nicolson, Tracy Rector, Will Wilson — Artist interviews
Yayoi Kusama: Infinity Mirrors — Social assets
Victorian Radicals: From the Pre-Raphaelites to the Arts & Crafts Movement — Social assets

Copywriting
Jeffrey Gibson: Like a Hammer
Jacob Lawrence: The American Struggle
Terratopia: The Chinese Landscape in Painting & Film

Campaign Content Direction
Equity at SAM — SAM Stories
I ︎Asian Art — Capitol Campaign

TLDR
Communications & Marketing Team Montage
Mark
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